RSTrade is an Important Channel for Promoting Russian Medical Equipment to Foreign Markets.
On July 2, a REC (Russian Export Center) webinar was held on the development of export products of Russian manufacturers of medical devices and equipment through online channels.
The first e-platform that was introduced was the international platform RSTrade. Its services were presented by the CEO of the Platform operator RSTradehouse LLC (executive structure of the Russia-Singapore Business Council). There were also presented the opportunities of the Center for Overseas Promotion of Russian High-Tech Companies and the presentation of investment projects created on the initiative of the Council in Singapore. In its base, with the support of the Russian Export Center, a Contact Center has been created in the format of a project office. In addition to a simple search for foreign partners to Russian manufacturers, it will organize international contract manufacturing projects and engineering cooperation projects with the participation of Russian companies of electronic tools.
One of the positive examples of a Russian company entering the market using RSBC tools is Shvabe LLC. This company made a significant strengthening of its position in the ASEAN markets over the past 2 years.
In the presentation was pointed out the importance of cooperation between the RSBC and the REC for the development of the activity of Russian companies in the Asia-Pacific region. The cooperation roadmap signed the day before will be the basis for expanding cooperation.
Currently, over 83,000 companies from 26 countries are represented on the Platform, including about 2,000 companies from 8 countries that are manufacturers and suppliers of medical equipment and products. During a pandemic, the activity of these companies in the e-commerce segment sharply intensified. As to RSTrade Platform, number of companies for the period from February to July of this year increased by almost four times.
The webinar participants received useful tools to promote their products in Asian markets and practical recommendations on how to avoid possible mistakes operating abroad.
The materials of the webinar can be found here:
Sergey Pronin’s presentation can be found on our YouTube channel: https://www.youtube.com/watch?v=t3328qGPBjo&feature=youtu.be